Compare it to a cinema in any of the City theatres excluding the Sathyam's and Inox's. The average ticket is in the range of Rs40/- to Rs50/- for an airconditioned 3 hour show. There is also a government regulation which makes it mandatory to sell a small portion of the ticket at Rs10/- or so as well. Though it is very uncomfortable watching it from Rs10/- seat, there are people who still buy these tickets. The total cost comes to Rs180/- for 3 persons excluding travel and food for 3 hours of Cinema.
I agree stage dramas involve more effort on the part of the artists and it cant be replicated across various theatres in one go like cinema, but the very high prices really kills the enthusiasm for going to drama. The guys in drama needs to seriously look at it else tamil drama may not be there after 15 years or so. They can look at the possibility of telecasting live the drama which happens in Chennai using the VSAT or some technology to a theatre in Madurai or so to increase the revenue for them. Just thinking wild!!