DLF launches GARDEN CITY on OMR in Chennai!!

Pls click on the image to enlarge.

The much awaited DLF Homes have come to Chennai. DLF has recently launched the Garden City on OMR at an attractive price point of Rs2800/- per sq ft. I learn that ICICI Home Search is doing the pre-launch advertising. The Garden City is spread across 58.5 acres and I guess there would be some 3000 apartments in the township. The township provides lot of amenities like Hospital, Clubhouse, School (Padma Seshadri School) etc., If you read through the pre-launch offer, there are no approved plans yet but it seems already 400 flats have been blocked by prospective buyers. It has made a very good opening and lets see how this pans out in the weeks to come.

I think DLF wants to enter the Chennai market and hence offering a lower price. It also needs to build some kind of brand awareness, though not to a very great extent after their IPO. we need to wait and see what the other players who already has projects lined up in that OMR stretch does with the pricing.

With this kind of aggressive pricing by DLF, will it have a cascading effect on the overall real estate prices in Chennai? What do you say?

The entire project brief is given below. I have also attached the route map.

DLF is about to launch an integrated township GARDEN CITY on OMR in Chennai. The project will have luxury apartments - 2 / 3 BHK / school / hospital / mini mall / guest rooms / 125000 SFT Clubhouse with indoor and outdoor games facility - among many more luxury amenities.
DLF group, the leading real estate developer in India, with over 224 mn sq ft of existing development and 738 mn sq ft of planned project.

The group which has set standards in real-estate industry with mega-township projects like 3000 acres DLF city. After NCR the developer has entered other markets in the country with successful launches in Kochi and Kolkata. The same expertise and technical finesse is now being bought in Chennai.

Project details:

• Total land extent of 58.5 acres.


• 32 blocks with Stilt+19 floors, Basement and surface car parking.


• 4-6 flats per floor.


• 4 apartment types
  Type I ( 2 bedroom 2 toilet ; area around 1200 sft )
  Type II (3 bedroom 2 toilet ; area around 1480 sft ),
  Type III (3 Bedroom 3 Toilet ; area around 1680 sft )
  Type IV ( 3 bedroom 3 toilet with servant quarter ;area around 1980 sft )


• Each block will have 3 lifts including 1 with stretcher duty

Project Location: The project is tucked away in neat corner of Semancheree, on OMR. Behind Sathyabhama University. Convenient to the entire IT destinations TIDEL PARK / SIPCOT IT PARK Siruseri / ASCENDAS / Infosys / Wipro / TCS / Cognizant etc.

Amenities:

• The project will have a school by the Padmaseshadri institutions- who run some of the finest schools in Chennai.


• A Mini mall with department store, washing facility.


• A health care centre run by Fortis group. It will also feature a ten bed mini hospitals for medical emergencies with ambulance facility.


• A top end clubhouse of 125000 sft ( largest in South India ) with all modern facilities. It will feature 75 room guest house ( 4-5 star category ).


• Among the facilities the most notable is the availability of trained servants / cooks / drivers for household.


• It will also have tenant service by DLF as per client choice.

Completion: The project completion will be 24-30 months from launch. The booking amount will be 15% of total property cost.
Price: The expected launch price for Phase 1 ( first 700 flats ) is around 2800-3000/sft. A premium of Rs. 100/sft will be applicable for flats facing landscaping. Floor rise of Rs. 30/sft will be applicable from 4th floor onwards. This pricing is nearly Rs. 700- Rs. 1000/sft less compared to other similar projects on OMR. Pl refer OMR project eye attached. Approx 2bhk will start Rs. 35L onwards and 3BHK will start Rs. 45L onwards.
Booking procedure: You need to pay Rs. 500000/- ( RS. 5 lacs ) in favour of DLF SOUTHERN HOMES PVT. LTD. Please indicate the flat area / premium or non premium pacing / floor range so that a tentative booking can be done in this soft launch scheme. The exact unit can be freexed once the plans are available ( around Jan 1st week ).